Sunday, December 2, 2007

Stina Persson




What an amazing talent. This artist first caught my eye in a Nike campaign. The vibrant water color made the copy sing.

But it is such a delight to explore this artist outside the confines of advertising. On her own turf.

Edgy. Unique. Real. Alive. Art.

The Risk is not to take The Risk

Kerri Martin came to speak to us on Friday.

She told us that the riskiest thing to do is not to take risks.

Which is how she approaches the clients she chooses to work for and the subsequent way she carries out her job.

Throw away the stale titles that label our work (VP of Marketing and CMO) and lets substitute them for a few Kerri has had (Guardian of Brand Soul and Director of Brand Innovation).